Did you know? About the Float to Live campaign | Latest news

'Float to Live' is a Royal National Lifeboat Institution (RNLI) water safety campaign. 

The RNLI initiated this campaign in response to alarming statistics and public misconceptions about drowning:

• between 2019 and 2023, 486 people accidentally lost their lives at the UK coast
• despite this, only 25% of people would instinctively know what to do if they were struggling in water 
• the campaign aims to counteract the instinct to panic and thrash, which can worsen the situation, especially in cold water or strong currents
• the campaign aims to raise awareness of cold water shock, which can cause panic, rapid breathing, and loss of control

Cold water shock

• can occur in water below 15°C - the average UK sea temperature is just 12°C
• triggers involuntary gasping, increased heart rate, and can lead to drowning if not managed

As it's the time of year when many of us make the most of where we live and cool off in the sea, river or lakes. It's important to always check it is safe, for example swim where there are lifeguards, don't jump into rivers - we need to be aware of strong currents, (especially in the River Arun) and dangers below the water surface. We are talking hazards, not sharks!

Make yourself familiar with the 'Float to Live' message and share it with those that love the water - whatever their swimming experience.

If you find yourself struggling in the water, don't panic - Float to Live.

Float to Live - the five steps

1. Tilt your head back with your ears submerged.

2. Relax and try to breathe normally.

3. Move your hands and legs gently to help you stay afloat.

4. It's alright if your legs sink - everyone floats differently.

5. Practise floating in a safe, supervised environment like a swimming pool

People of all ages and backgrounds have survived dangerous situations by remembering to float. From runners falling into canals to children caught in rip currents.

More details can be found here.

We would like to take this opportunity to thank the RNLI for all they do - your courage, dedication, and selflessness in keeping our coasts and communities safe is nothing short of extraordinary.