Content standards

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Content standards

Content standards are used across the website to ensure that we deliver a reliable and consistent experience. 

  1. Page structure

    How content is structured to make information easier to find

  2. Style guide

    Spelling, grammar and punctuation for corporate content

  3. Writing style

    How content is written to make information easy to read

  4. Documents

    Documents we publish and accessibility standards

  5. Search engine optimisation

    How we make content easier to find on search engines

  6. Images and video

    Image copyright rules, size, and format standards

  7. Website content during a crisis

    How we design content in a crisis to make everyone feel safe, informed and assured

  8. Commissioning documents

    Any new documents to be published on our website need to meet the latest accessibility regulations

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