The pre-election period
The pre-election period previously known as ‘purdah’ begins with the publication of the notice of an election or referendum and runs until the election or referendum has taken place.
During this period specific restrictions on communications activity are in place. The term 'heightened sensitivity’ is also used.
Pre-election rules restrict activity wider than just publicity. The use of council facilities and resources; the member’s code of conduct, developing new policies and holding of events including some meetings featuring elected officials are carefully considered during a period of heightened sensitivity.
The Local Government Association provides a short guide to publicity during the pre-election period.